The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis.  Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?

In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.

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Businesses are implementing content marketing to grow the company’s customer base. To maintain the quality and the frequency on a high level, the company’s communication department has not enough capacity. Building a dedicated team can turn out to be very expensive or at some degree, if money is not an issue, to be ineffective. Content curation is the key to help these companies to establish content marketing in an organic way. That’s where people like you, with your personal brand and your blogging skills and your troops of followers will make the difference.

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Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?

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Today 21 April 2015 is the last chance for you to make your website mobile friendly. If you don’t react from now on Google will ignore you. No need to tell you that this will impact all websites online with a slight difference that major media companies and bigger corporations have had the budgets and the resources to provide their users a mobile version of their website. Google was fair enough to announce it gradually a few months ago, so that it should be of no surprise for anyone. Did you miss it ? Then read on.

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Twitter has announced Curator, a powerful tool for broadcasters and online media providers to help them to even better take advantage of what Twitter has to offer. Twitter has developed to be an additional media to measure the pulse of the audience in real time and to transform  the “one-to-many” media TV into a true interactive experience. But with 500 million tweets posted everyday it has become hard to distinguish the relevant ones from the masses of messages exchanged. Curator will change that.

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As every social platform you have to know about the basic principles and the way it works. This is not different with LinkedIn. In this post we address some simple and I would even say trivial basics which are often forgotten or not known. They could help you to really boost your visibility and authority. If applied correctly and consistently, following these principles  can bring the desired benefits the same week you start. It is very rewarding and will motivate you to put more time and quality in it. Many books have been written about how to use LinkedIn effectively. By browsing Amazon you will surely find a range of very good books on the subject. Soon we will publish our Top 10 of the best books we would recommend you to read. Start today, go on the fast-lane and apply the few simple steps we describe today and be successful by promoting yourself on LinkedIn.

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Dan’s Sunday Brunch
The New Age of SEO: Why Your Approach Must Change
http://ow.ly/Luewu #socialmedia
Source: Inc.com | Article by Adam Heitzman @HigherVis

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Social Network Branding can really help you as individual or your small company to get more visibility. Big corporations have the power to put incredible budgets on the table to integrate a coherent online media strategy to their existing mass media communication campaigns. The good news is that smaller companies can, thanks to the opportunities made possible by the social networks, to increase their visibility, to get to better know their customers by establishing direct links with them.

One of the first rules you learn when you study marketing is the KYC. “Know Your Customer” is one of the great benefits you will get out if you learn to master Social Branding. You will have a direct link to your customers in real time and this enables you to directly and constantly communicate with your clients. This will give you an unlimited and unbiased feedback about your products and the quality of the services you or your company delivers. You just have to learn to listen to them.

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Managing Social Media has become and will become even more complex with the time. More and more platforms appear, the rules change on an everyday basis and the amount of time you have to put in is hard to get under control. Some emerging tools, I will speak about in some later posts can help you to get the burden under control. Most importantly you have to get your Social Media Strategy right and this begins by drafting a plan, to define your target and what you would like to achieve.

Social Media Marketing applied correctly can be a big game changer for you as an entrepreneur or for the company you work for. It is an effective way to get visibility of your target audience, engage with them, and get into business with them. As with everything you have to do your homework and start with the basics we will try to go through in this post.

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71% of all Internet users are on Facebook and that makes 1.4 billion Facebooks users as we speak. Twitter is a much younger platform incorporated 19th April 2007. Twitter is seen as an accidental social network by most. In terms of opportunities though, Twitter has a lot to offer and it is growing daily. Twitter has now more than 284 million active users at last count from which 88% use Twitter on their mobile. On a single day 500 million tweets are exchanged. In the meantime Twitter has developed to a major platform you cannot ignore and some CEO’s have understood this and have learned to use Twitter to their advantage.

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