Viewing posts categorised under: Career Management

Businesses are implementing content marketing to grow the company’s customer base. To maintain the quality and the frequency on a high level, the company’s communication department has not enough capacity. Building a dedicated team can turn out to be very expensive or at some degree, if money is not an issue, to be ineffective. Content curation is the key to help these companies to establish content marketing in an organic way. That’s where people like you, with your personal brand and your blogging skills and your troops of followers will make the difference.

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Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?

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As every social platform you have to know about the basic principles and the way it works. This is not different with LinkedIn. In this post we address some simple and I would even say trivial basics which are often forgotten or not known. They could help you to really boost your visibility and authority. If applied correctly and consistently, following these principles  can bring the desired benefits the same week you start. It is very rewarding and will motivate you to put more time and quality in it. Many books have been written about how to use LinkedIn effectively. By browsing Amazon you will surely find a range of very good books on the subject. Soon we will publish our Top 10 of the best books we would recommend you to read. Start today, go on the fast-lane and apply the few simple steps we describe today and be successful by promoting yourself on LinkedIn.

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Managing Social Media has become and will become even more complex with the time. More and more platforms appear, the rules change on an everyday basis and the amount of time you have to put in is hard to get under control. Some emerging tools, I will speak about in some later posts can help you to get the burden under control. Most importantly you have to get your Social Media Strategy right and this begins by drafting a plan, to define your target and what you would like to achieve.

Social Media Marketing applied correctly can be a big game changer for you as an entrepreneur or for the company you work for. It is an effective way to get visibility of your target audience, engage with them, and get into business with them. As with everything you have to do your homework and start with the basics we will try to go through in this post.

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71% of all Internet users are on Facebook and that makes 1.4 billion Facebooks users as we speak. Twitter is a much younger platform incorporated 19th April 2007. Twitter is seen as an accidental social network by most. In terms of opportunities though, Twitter has a lot to offer and it is growing daily. Twitter has now more than 284 million active users at last count from which 88% use Twitter on their mobile. On a single day 500 million tweets are exchanged. In the meantime Twitter has developed to a major platform you cannot ignore and some CEO’s have understood this and have learned to use Twitter to their advantage.

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When it comes to personal branding online you have the choice between:  “Drive or be driven”. By being passive you let other competitors not only position themselves but if they wished, they could even damage your brand and reputation without you knowing about it.

A good strategy to keep the issue not only under control but really drive the way you want to be seen and your brand to be propagated throughout the web, is to take active control. Now, the good news is SEO and Social Media can really help you to achieve to protect your reputation, if you just follow some simple rules.

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If you are currently unemployed, no need to tell you that the best thing you can rely on to bounce back is the network you have established over the last years. With the importance the social networks have developed over the last ten years  it would be a shame if you had not built your online presence at the same pace than your real life network. When hard times strike, combining both online and offline networks give you a real chance to stand out.

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As Carrie Morgan SEO & Social Media Consultant, Speaker and Author of the Book “Above the Noise” explains very well  it is of highest importance ever, to build your own platform. The exponential speed at which the innovation goes will give you no guarantee that the existing social media platforms you are investing your time and your money in today will still be there … tomorrow.

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“For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.”

Simon Cowel, Music and Television Producer (The X Factor USA, Britain’s got Talent, Pop Idol)

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Whether you are a corporate employee, self-employed professional or entrepreneur, climbing the ladder to success can be easy if you are committed to consistently following a few simple networking strategies in your career. In this post I will introduce you to some best practice tools to foster effective business networking.

One of the most important skills I learned as I moved up the corporate ladder that still serves me well today is the art of networking.  For an entrepreneur and small business owner, referrals can make up 80%-90% of new business revenues.  Networking is both a competency and a process that you need to hone in order to be successful.

Businesses have a love-hate relationship with networking: It takes time and effort, but it can also beget some great rewards. Here are some ways to keep your company on top of its networking game.

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