Viewing posts categorised under: Media

Businesses are implementing content marketing to grow the company’s customer base. To maintain the quality and the frequency on a high level, the company’s communication department has not enough capacity. Building a dedicated team can turn out to be very expensive or at some degree, if money is not an issue, to be ineffective. Content curation is the key to help these companies to establish content marketing in an organic way. That’s where people like you, with your personal brand and your blogging skills and your troops of followers will make the difference.

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Twitter has announced Curator, a powerful tool for broadcasters and online media providers to help them to even better take advantage of what Twitter has to offer. Twitter has developed to be an additional media to measure the pulse of the audience in real time and to transform¬† the “one-to-many” media TV into a true interactive experience. But with 500 million tweets posted everyday it has become hard to distinguish the relevant ones from the masses of messages exchanged. Curator will change that.

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Managing Social Media has become and will become even more complex with the time. More and more platforms appear, the rules change on an everyday basis and the amount of time you have to put in is hard to get under control. Some emerging tools, I will speak about in some later posts can help you to get the burden under control. Most importantly you have to get your Social Media Strategy right and this begins by drafting a plan, to define your target and what you would like to achieve.

Social Media Marketing applied correctly can be a big game changer for you as an entrepreneur or for the company you work for. It is an effective way to get visibility of your target audience, engage with them, and get into business with them. As with everything you have to do your homework and start with the basics we will try to go through in this post.

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As Carrie Morgan SEO & Social Media Consultant, Speaker and Author of the Book “Above the Noise” explains very well ¬†it is of highest importance ever, to build your own platform. The exponential speed at which the innovation goes will give you no guarantee that the existing social media platforms you are investing your time and your money in today will still be there … tomorrow.

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“For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.”

Simon Cowel, Music and Television Producer (The X Factor USA, Britain’s got Talent, Pop Idol)

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