Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?
When it comes to personal branding online you have the choice between: “Drive or be driven”. By being passive you let other competitors not only position themselves but if they wished, they could even damage your brand and reputation without you knowing about it.
A good strategy to keep the issue not only under control but really drive the way you want to be seen and your brand to be propagated throughout the web, is to take active control. Now, the good news is SEO and Social Media can really help you to achieve to protect your reputation, if you just follow some simple rules.