Viewing posts categorised under: SEO

The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis.  Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?

In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.

Read more

Today 21 April 2015 is the last chance for you to make your website mobile friendly. If you don’t react from now on Google will ignore you. No need to tell you that this will impact all websites online with a slight difference that major media companies and bigger corporations have had the budgets and the resources to provide their users a mobile version of their website. Google was fair enough to announce it gradually a few months ago, so that it should be of no surprise for anyone. Did you miss it ? Then read on.

Read more

 

 

Dan’s Sunday Brunch
The New Age of SEO: Why Your Approach Must Change
http://ow.ly/Luewu #socialmedia
Source: Inc.com | Article by Adam Heitzman @HigherVis

Read more