Viewing posts categorised under: Social Media

The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis.  Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?

In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.

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Businesses are implementing content marketing to grow the company’s customer base. To maintain the quality and the frequency on a high level, the company’s communication department has not enough capacity. Building a dedicated team can turn out to be very expensive or at some degree, if money is not an issue, to be ineffective. Content curation is the key to help these companies to establish content marketing in an organic way. That’s where people like you, with your personal brand and your blogging skills and your troops of followers will make the difference.

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Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?

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Twitter has announced Curator, a powerful tool for broadcasters and online media providers to help them to even better take advantage of what Twitter has to offer. Twitter has developed to be an additional media to measure the pulse of the audience in real time and to transform  the “one-to-many” media TV into a true interactive experience. But with 500 million tweets posted everyday it has become hard to distinguish the relevant ones from the masses of messages exchanged. Curator will change that.

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Social Network Branding can really help you as individual or your small company to get more visibility. Big corporations have the power to put incredible budgets on the table to integrate a coherent online media strategy to their existing mass media communication campaigns. The good news is that smaller companies can, thanks to the opportunities made possible by the social networks, to increase their visibility, to get to better know their customers by establishing direct links with them.

One of the first rules you learn when you study marketing is the KYC. “Know Your Customer” is one of the great benefits you will get out if you learn to master Social Branding. You will have a direct link to your customers in real time and this enables you to directly and constantly communicate with your clients. This will give you an unlimited and unbiased feedback about your products and the quality of the services you or your company delivers. You just have to learn to listen to them.

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