Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?

Nina grabbed the attention of the CEO of airbnb right away. Brian Chesky,  CEO of airbnb even twitted about her review. Nina was able to show her interest in what airbnb truly meant for her personally and her greatest wish was to work for that company. What Nina did wit her resume is to enhance her visibility to those which might hire them. More than exposing her skills she directly targeted her most wanted company she desired to work for. This is a very powerful example of personal branding even is limited a single one page online resume.

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The concept of personal branding is not new and we know it works. Tom Peters mentioned the term “personal branding” in his article “The Brand Called You” in Fast company back in 1997.

“We are CEOs of our own companies: Me Inc.

…  if you’re really smart, you figure out how to distinguish yourself from all the other very smart people walking around with $1,500 suits, high-powered laptops, and well-polished resumes. Along the way, if you’re really smart, you figure out what it takes to create a distinctive role for yourself — you create a message and a strategy to promote the brand called You.”


As an employee, if you focus on a few simple rules, you too can attract the visibility of your potential future employer.

  • The importance to build you own media to protect your assets.
  • Spread your high added value content on major distribution platforms.
  • Connect with your audience on a regular basis.
  • Build a holistic social media presence.
  • Be authentic, be real, be human.
  • Don’t imitate, innovate.
  • Less is more.

Have a look at Nina’s Resume at get inspired and land your dreamjob. Maybe you will be able to connect with the HR executive  or why not directly get the visibility from the CEO of a company you would love to work for.

Another phenomena emerging is the fact that more and more employees start to blog about products and service of their company. What companies start to understand, is that this is not at all a threat to them once included in a global company strategy as these employees turn out to be the best ambassadors of the company. These employees help the company by creating, dissociated and in the customers eyes and objective voice which will lead them to buy from that company in confidence. I will come back in more detail about this cross-fertilisation effects and what it means for the companies and their employee in an upcoming blog post.

If you would like to read on about the subject there is an article from @LisaEadicicco from Business Insider I would like to recommend. Feel free to drop me a line to share your thoughts I am always happy to gather your feedback.

Courtesy: Business |Source: Business Insider .com  | #job #career #socialmedia #personalbrand #resume

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