The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis. Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?
In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.
As Carrie Morgan SEO & Social Media Consultant, Speaker and Author of the Book “Above the Noise” explains very well it is of highest importance ever, to build your own platform. The exponential speed at which the innovation goes will give you no guarantee that the existing social media platforms you are investing your time and your money in today will still be there … tomorrow.