Showing posts tagged with: Social Media

The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis.  Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?

In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.

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Yes, personal branding can land your dream-job. Nina Mufleh grabbed the attention of the CEO of airbnb right away with an awesome online resume. She was not only able to demonstrate her interest in what airbnb truly meant for her personally, but also to express that her greatest wish was to work for that company. More than showing her love for that company, she invest time to make a strategic analysis of airbnb’s business, explored the competitive landscape and formulated strategic recommendations on what airbnb should do next to keep their lead. If you, as CEO of your company, would stumble upon such a resume, what would you do ?

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Twitter has announced Curator, a powerful tool for broadcasters and online media providers to help them to even better take advantage of what Twitter has to offer. Twitter has developed to be an additional media to measure the pulse of the audience in real time and to transform  the “one-to-many” media TV into a true interactive experience. But with 500 million tweets posted everyday it has become hard to distinguish the relevant ones from the masses of messages exchanged. Curator will change that.

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As Carrie Morgan SEO & Social Media Consultant, Speaker and Author of the Book “Above the Noise” explains very well  it is of highest importance ever, to build your own platform. The exponential speed at which the innovation goes will give you no guarantee that the existing social media platforms you are investing your time and your money in today will still be there … tomorrow.

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“For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.”

Simon Cowel, Music and Television Producer (The X Factor USA, Britain’s got Talent, Pop Idol)

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