Showing posts tagged with: Twitter

The purpose of content marketing is to bind customers to your company by convincing them of your products and services through valuable, value-added content. Even better if this content is produced from one of your employees, running his personal blog and promoting your products and services in a non-intrusive and “objective” way. Content Marketing cannot be dissociated with with online marketing. If they are two separate things, they work together in symbiosis.  Content will co-determine the future of successful marketing. Did not all major media groups in this world recognise very early stage that “content is king” ?

In this post I propose to address best practice recommendations for Social Media, to ensure a more efficient and more effective content marketing with the goal to drive the return on invest. Even if “A list of ingredients doesn’t make someone a chef.”, observing a few basic rules will magnify your invest in content marketing and turn into measurable tangible and intangible benefits.

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Twitter has announced Curator, a powerful tool for broadcasters and online media providers to help them to even better take advantage of what Twitter has to offer. Twitter has developed to be an additional media to measure the pulse of the audience in real time and to transform  the “one-to-many” media TV into a true interactive experience. But with 500 million tweets posted everyday it has become hard to distinguish the relevant ones from the masses of messages exchanged. Curator will change that.

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